Privacy Policy

PRIVACY POLICY

Last updated: 2 October 2026

1. Who We Are

Platform Auto Detailing Ltd (“Platform Auto Detailing”, “we”, “us” or “our”) provides mobile valeting and studio-based vehicle detailing services.

Platform Auto Detailing Ltd
Company Number: 17432978
Registered in England & Wales
Registered Office: 22 Whitebeam Road, Stalmine, Poulton-le-Fylde, FY6 0FQ
Email: info@platformautodetailing.co.uk
Telephone: 07450 248760

Platform Auto Detailing Ltd is the data controller responsible for the personal information described in this Privacy Policy.

2. What Personal Information We Collect

Depending on how you contact or use our services, we may collect:

Your name
Telephone number
Email address
Home, work or service address where required for mobile appointments
Vehicle make, model, registration number and other vehicle information
Photographs or videos of your vehicle
Information you provide about the vehicle’s condition
Booking dates, appointment information and service history
Quotes, deposits, invoices and payment records
Correspondence through email, telephone, SMS, WhatsApp, social media or website forms
Reviews, feedback and customer-service correspondence
Marketing preferences
IP address, browser, device and website usage information where collected through our website or permitted cookies

We do not routinely ask customers to provide sensitive or special-category personal information.

Please do not provide personal information that is not reasonably necessary for us to provide our services.

3. How We Collect Your Information

We may collect personal information directly from you when you:

Contact us for a quote
Complete a website or enquiry form
Book a service online
Telephone, email or message us
Contact us through social media
Pay a deposit or invoice
Join a Maintenance Plan
Purchase a gift card or voucher
Provide information or photographs about your vehicle
Leave a review or provide feedback

We may also receive limited information through service providers used to operate the business, including website, booking, payment, finance and communication providers.

4. Why We Use Your Personal Information

We may use your information to:

Respond to enquiries and provide quotations
Recommend an appropriate service
Arrange, confirm and manage appointments
Provide mobile or studio-based detailing services
Contact you regarding an appointment
Process deposits and payments
Maintain customer and service records
Administer Maintenance Plans or other ongoing services
Provide aftercare information
Handle complaints, disputes, insurance matters or claims
Maintain records of a vehicle’s condition before, during or after work
Issue invoices, receipts or warranty information
Comply with accounting, tax and other legal obligations
Improve our services and customer experience
Protect the business against fraud, misuse or legal claims
Send marketing where permitted
Publish appropriate photographs or videos of completed work for portfolio and marketing purposes

5. Our Lawful Bases

UK data protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we rely on the following.

Contract

We use personal information where necessary to take steps requested by you before entering into an agreement, such as preparing a quotation, or to fulfil a booking or service agreement with you.

This includes arranging appointments, carrying out work, taking payment and communicating about your booking.

Legal Obligation

We may process and retain information where necessary to comply with legal requirements, including accounting, taxation and regulatory obligations.

Legitimate Interests

We may use personal information where reasonably necessary for the legitimate operation of the business and where those interests are not overridden by your rights.

Our legitimate interests may include:

Keeping appropriate business and customer records
Managing customer relationships
Recording vehicle condition
Defending or pursuing legal claims
Preventing fraud or misuse
Improving our services
Operating and protecting our website and business systems
Promoting our detailing work using appropriate vehicle photographs and videos
Maintaining a record of marketing opt-outs

Where we rely on legitimate interests, we consider the purpose, necessity and potential impact on the individual. ICO guidance requires businesses relying on this basis to consider and balance those factors. ICO

Consent

Where consent is required, for example for certain marketing communications, optional cookies or particular uses of identifiable photographs or video, you may withdraw that consent at any time.

Withdrawal of consent does not affect processing that was lawful before the withdrawal.

6. Quotations and Bookings

When you request a quotation or make a booking, we may use the information you provide to assess the vehicle, recommend an appropriate service, calculate pricing and arrange the appointment.

This may include photographs of the vehicle, registration information and details about its condition.

Information supplied before a booking may form part of our service records if you proceed with the work.

7. Payments

Payments may be processed using third-party payment providers depending on the payment method selected.

These may include providers used for:

Card payments
Online payments
Tap-to-pay transactions
Instalment or finance options
Bank transfers

Where applicable, providers such as Wix Payments, Revolut, Klarna or Clearpay may process your personal information under their own privacy terms.

We do not normally receive or store your full payment-card details ourselves.

If you use a third-party finance or instalment provider, that provider is responsible for its own eligibility, credit or payment decisions.

8. Vehicle Photography and Video

We may photograph or record vehicles for:

Pre-existing condition records
Quality control
Evidence of work completed
Insurance or dispute purposes
Our portfolio
Website content
Social media
Advertising and marketing

Condition photographs may be retained as part of our legitimate business records.

For marketing use, we aim to avoid publishing unnecessary personal information such as customer names, home addresses or other details that directly identify the customer.

Vehicle registration plates may be obscured where appropriate or on request.

If you do not want your vehicle used in marketing material, please tell us before or during your appointment. You may also object to future marketing use by contacting us.

Where a photograph or video clearly identifies an individual rather than simply the vehicle, we will consider whether consent or another appropriate lawful basis is required.

9. Marketing Communications

We may send information about services, availability, offers or other Platform Auto Detailing updates where permitted by law.

Electronic marketing to individuals will only be sent where we have the appropriate permission or where the existing-customer rules allow us to do so.

The ICO states that businesses may sometimes use the existing-customer “soft opt-in” where the customer provided their details directly, bought or negotiated to buy a similar service and was given a clear opportunity to opt out when their details were collected and in every subsequent marketing message. ICO

You can opt out of marketing at any time by:

Using an unsubscribe option where provided
Replying to the message
Contacting us at info@platformautodetailing.co.uk

Stopping marketing communications will not prevent us contacting you where necessary regarding an active quotation, booking, payment, Maintenance Plan or other service.

10. Website, Cookies and Analytics

Our website is operated using Wix.

The website may use cookies or similar technologies for purposes including:

Operating essential website functions
Security
Remembering preferences
Booking functionality
Website performance and analytics
Advertising or marketing measurement where enabled

Some cookies are necessary for the website to operate.

Non-essential cookies, including certain analytics or advertising cookies, will only be used where the appropriate consent is obtained.

ICO guidance requires businesses to tell website visitors about cookies and obtain consent for non-essential cookies where required. ICO

You can manage optional cookie choices through the website’s cookie-consent controls where available.

11. Who We May Share Information With

We do not sell your personal information.

Where reasonably necessary, information may be shared with service providers that help us operate the business, including:

Website and booking providers
Payment processors
Finance or instalment-payment providers
Accounting or bookkeeping providers
Cloud-storage and IT providers
Email and communication providers
Marketing or analytics platforms where used
Professional advisers
Insurers
Legal advisers
Government bodies, regulators, courts or law-enforcement authorities where legally required

We only share information where there is an appropriate reason for doing so and aim to limit what is shared to what is reasonably necessary.

12. International Data Transfers

Some technology, website, payment or cloud providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate lawful transfer mechanism is used where required, such as UK adequacy regulations or appropriate safeguards.

UK GDPR places specific requirements on restricted international transfers, including the use of recognised safeguards where adequacy does not apply. ICO

13. How Long We Keep Information

We do not keep personal information for longer than reasonably necessary.

Typical retention periods may include:

Unsuccessful enquiries and quotations: normally up to 24 months after the last meaningful contact, unless there is a reason to keep the information longer.

Customer, booking, invoice and transaction records: normally up to six years after the relevant transaction or end of the customer relationship where required for accounting, taxation, contractual or legal purposes.

Vehicle-condition records and photographs: retained for as long as reasonably necessary for service records, complaints, insurance matters or potential legal claims.

Marketing photographs and videos: retained while they remain useful for our portfolio or marketing, subject to applicable rights and objections.

Marketing-preference and suppression records: may be retained where necessary to ensure that we continue to respect an opt-out request.

Different information may be retained for a shorter or longer period where required by law or reasonably necessary in connection with a dispute or legal claim.

14. How We Protect Your Information

We take reasonable technical and organisational steps to protect personal information against:

Unauthorised access
Accidental loss
Misuse
Alteration
Disclosure
Destruction

Access to customer information is limited to those who reasonably require it to operate the business or provide relevant services.

No method of electronic storage or communication can be guaranteed to be completely secure, but we take reasonable measures appropriate to the type of information we hold.

15. Your Data Protection Rights

Depending on the circumstances and the lawful basis being used, you may have rights including:

The right to be informed about how your information is used
The right to request access to your personal information
The right to ask us to correct inaccurate or incomplete information
The right to request deletion of information in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to data portability in certain circumstances
The right to withdraw consent where consent is the lawful basis
Rights relating to certain automated decision-making

Not every right applies in every situation. The rights available can depend on the lawful basis being used. ICO

To exercise a data-protection right, contact:

info@platformautodetailing.co.uk

We may need to confirm your identity before fulfilling a request.

16. Automated Decision-Making

Platform Auto Detailing Ltd does not itself use customer information to make solely automated decisions that produce legal or similarly significant effects.

Third-party payment or finance providers may carry out their own automated eligibility, fraud or credit checks. Those providers are responsible for explaining their own processing in their privacy notices.

17. Complaints

If you have concerns about how Platform Auto Detailing Ltd uses your personal information, please contact us first so that we can investigate.

Email: info@platformautodetailing.co.uk
Telephone: 07450 248760

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator responsible for data protection.

Information about making a complaint is available through the ICO.

18. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, payment providers, finance providers or social-media platforms.

Those organisations operate under their own privacy policies, and Platform Auto Detailing Ltd is not responsible for how an independent third party uses information that you provide directly to them.

We recommend reviewing their privacy information where appropriate.

19. Changes to This Privacy Policy

We may update this Privacy Policy when:

Our services change
We introduce new systems or providers
Our use of personal information changes
Data-protection law or regulatory guidance changes

The latest version will be published on our website with the date of the most recent update.

20. Contact Us

For questions about this Privacy Policy or how your personal information is handled:

Platform Auto Detailing Ltd
Company Number: 17432978
Registered Office: 22 Whitebeam Road, Stalmine, Poulton-le-Fylde, FY6 0FQ
Telephone: 07450 248760
Email: info@platformautodetailing.co.uk